The Financial Times is celebrating its 125th anniversary this week, offering a one-year standard subscription to the FT.com for $125, approximately 62% off the regular retail price.
The offer is valid to first-time U.S. subscribers only through May 1 at ft.com/125. The FT is promoting the offer through paid placements on Twitter and LinkedIn, and offering it as a redeemable Foursquare special for those who check in at the Empire State Building and New York Stock Exchange.
This isn't the first time the FT has run a special promotion on an online subscription, though it is, to my knowledge, the biggest discount it has extended to date. The FT offered a free Nexus 7 tablet with a subscription in December, helping the newspaper finish the year with a record paid circulation of 602,000, of which 316,000 were digital subscriptions. Read more...
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