Pregnancy App Glow Uses Big Data to Help Couples Conceive

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A new pregnancy app from a PayPal cofounder aims to use big data and machine learning to help couples get pregnant.


Max Levchin demoed Glow this week onstage at the annual All Things Digital conference in Rancho Palos Verdes, Calif.


Glow, which tracks and forecasts fertility, according to Levchin, hasn't launched publicly yet.


"It's a big data or machine-learning-driven approach, where we look at our accuracy as the consumers ... users of the app enter their information, we adjust our weights on the formula," Levchin told AllThingsD 's Kara Swisher and Walt Mossberg.



Women input details about their menstrual cycle and other personal data (e.g., emotional discomfort, basal body temperature) and the app can provide a fertility window. The app's calendar can show the likelihood of pregnancy on specific days. To share in the process, women can invite their partners to connect with them on the app. Read more...


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