Lesley Kinzel, XOJane: In September of last year, a Georgia organization called Strong4Life launched a multimedia ad campaign aimed at drawing attention to childhood obesity. Setting aside for a moment whether childhood obesity is legitimately a crisis worthy of dramatic action, their approach was controversial. Strong4Life decided to use actual fat children as cautionary tales in their campaign, which consisted of billboards and print media -- examples of which are shown above -- and truly soul-wrenching YouTube videos. The campaign ran quietly for a few months before drawing some nationwide attention earlier this month. Some think that Strong4Life's "tough" approach -- which shows the heartbreakingly-sad faces of fat kids with ominous (and erroneous) captions like "Chubby kids may not outlive their parents" -- is necessary to spur people into action.
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