Yahoo acquired app maker Lexity on Wednesday, the company's 20th since Marissa Mayer became CEO of Yahoo a little more than a year ago.
Twenty startups is no small number, especially when you consider that in just 13 months, the 18-year-old company has boosted its acquisition count by nearly a quarter.
The majority of these acquisitions have been small — five were purchased for only $16 million together — and were more often for talent than specific products. Generally speaking, Mayer has sought out companies that have built promising, if unsuccessful, consumer-facing mobile apps. In most cases, those apps have been shut down, and their engineering teams put to work on Yahoo's own. For example, the founders of the first startup Mayer acquired, Stamped, were moved to head up Yahoo's mobile engineering office in New York where, multiple sources tell me, they're working on a major revamp of Yahoo Finance, among other products. Read more...
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