Yahoo has acquired app maker Lexity, both companies announced Wednesday. This is Yahoo's twentieth acquisition since Marissa Mayer became CEO of the company just over a year ago.
Lexity has built a range of apps for small businesses. One app, Lexity Live, lets users track traffic to their online storefronts in real time. Another app streamlines the process for listing products on Google Shopping.
SEE ALSO: Yahoo's First 10 Acquisitions Under Marissa Mayer
To date, most of Mayer's acquisitions have been about talent. Of the 20 startups Yahoo has acquired in the past year, most have been shut down, their teams reassigned to work on existing Yahoo products like Yahoo Mail and Flickr. Lexity, like Tumblr and Qwiki before it, is an exception. The company says it will continue to operate all of its apps, and that it will pour more resources "towards making them even better." Read more...
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