Creating a killer social media campaign isn't about the support of a great brand or having the right assets. It's about striking the delicate balance of perfect timing, relevant messaging and the right audience.
While everyone and his mother — and grandmother — is now a Facebook power user and a Twitter addict, hardly anyone understands how to brew up the secret sauce to a great campaign that catches the eyes of the masses.
These three social media campaigns — and the finalists for the Mashies' Best Social Media Campaign award — have accomplished just that
While all three of these campaigns, listed below, demonstrated an incredible ability to move people, there can only be one winner, which will be announced on Oct. 10 at the Mashies award ceremony at New York's Altman Building. Read more...
More about Marketing, Social Media Marketing, Social Media, Nike, and Hrc
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