Two decades ago, AOL built its business by bundling Internet access with web-browsing software, an offering now responsible for less than a third of AOL's revenues. But AOL isn't done with subscriptions just yet, announcing Monday a new set of packages called Gathr.
Gathr bundles a number of existing subscription products and services, like Pandora One and magazines, and offers them at a discount. Bundles are targeted at various consumer groups: A "Man Cave" package, for example, offers subscriptions to Maxim and Car and Driver magazines, as well as a subscription to the ad-free version of Pandora, three one-day video game rentals from Redbox and a $10 gift card to Amazon. Bought separately, the products and services retail for $37; Gathr is offering them for $15 per month. Read more...
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