Before Bruno Mars, the Red Hot Chili Peppers or any surprise entertainers sing a note for the Super Bowl XLVIII halftime show, Pepsi will once again broadcast a 30-second intro video to pump up the stadium crowd as well as the TV audience watching on Fox
This time, Pepsi, the halftime's sponsor, has transformed New York City's iconic landscape into musical instruments as a tribute to the "host city," even though the Super Bowl will be played outside of Manhattan at MetLife Stadium in East Rutherford, N.J.
The Manhattan Bridge becomes a guitar, the Guggenheim becomes drums, trains become mixing levels and Columbus Circle becomes a turntable, among other transformations. Read more...
More about Advertising, Music, Entertainment, Pepsi, and Super Bowl
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