Tumblr has hired its first director of media in a bid to tap the deep pockets of Hollywood's marketers.
Sima Sistani, who recently led the mobile growth division at Yahoo, has been appointed to the newly created position at Tumblr in hopes that the blogging platform can attract entertainment dollars, which have proven surprisingly difficult to do in the digital realm.
Sistani will not be the only fresh face representing a social network to entertainment marketers. Facebook recently hired a head of entertainment partnerships, and Twitter hired away a Google employee to take on the role of director of entertainment industry sales. Read more...
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