Can Acer's New Strategy Help It Make a Comeback?

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Acer is struggling. The Taiwanese hardware giant isn't alone; as the PC industry continues to contract, traditional PC makers such as Acer, HP and Dell are having trouble making an impact on the burgeoning tablet and smartphone space.


At a press event Tuesday, Jason Chen — who joined the Acer as CEO in January — was honest about the state of the company, and the challenges it faces. "I call it a reality check," Chen said, addressing the difficulties Acer has had over the last few quarters.



Now it's time for the company to focus. To do that, Chen said the company had to address two key questions, "What are we good at? What are our strengths?" Read more...


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