Twitter Needs to Monetize You, Even If You're Not on Twitter

Twitter_earnings

Even if you have never tweeted, don't have any followers or have never visited Twitter.com, chances are you have still seen a tweet at some point in your life


Twitter knows this, and it's trying to figure out how to make money off it.



The social media site demonstrated solid growth in its most-watched measurement — monthly active users (MAUs) — in its second-quarter earnings report on Tuesday. An unexpected profit, a positive outlook and growing revenue per 1,000 timeline views (a Twitter metric for how well it is making money from its platform), all pointed to brighter days ahead Read more...


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