BlackBerry Wants to Launch One Unconventional Product Every Year

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BlackBerry might not be one of the cool kids among smartphones anymore, but it apparently doesn't mind being quirky and is willing to take some risks along the way.


The company wants to release at least one unconventional device every year and already has one in the works, a BlackBerry executive told Reuters .



“When it comes to design and being a little bit disruptive, we want that ‘wow’ factor,” said Ron Louks, the president of BlackBerry's Devices division. "Not all of the products will have it, but we definitely have opportunities."


He added that BlackBerry is working on a device that is easier to use with just one hand. Read more...


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