MSNBC Getting Younger as Viewers Decline

MSNBC president Phil Griffin, whose cable news network lost primetime viewers this season, told staffers he would turn things around by continuing a push for younger viewers in 2015. "It's no secret that 2014 was a difficult year for the entire cable news industry and especially for MSNBC," Griffin wrote in a memo sent Monday. MSNBC's ratings slide suggests that Griffin making the network "the place to go for progressives" has outlived its usefulness as an audience builder.

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