Pinterest CEO Ben Silbermann says that the startup isn’t making any money currently. However, he said the company is looking for ways to give marketers tools to help them understand what’s happening on the platform — and maybe, just maybe, make some money from them.
Pinterest has a ton of employees — about 130, Silbermann said — and the company has a valuation of $2.5 billion. Yet, when asked if the company makes any money, he acknowledged that it doesn’t. Of course, in a place like Silicon Valley, where companies like Facebook and Twitter had similar paths early on, that’s probably not so surprising.
So how’s Pinterest looking to change that?
The company is currently working on tools to help brands to understand what users are pinning and why. But as the team thinks about what it’s going to work on next, it’s thoughtful about how it will manage features that will help it make money, while also balancing the user experience.
(Updating…)
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