Games don't make money in China if you try to charge users up front. Sixty bucks for the latest Call of Duty? Chinese gamers aren't having it. But that doesn't mean they don't spend money — lots of money — on games. Last week alone, one Chinese gamer spent more than $6,000 on a jewelry set. The top ten transactions on 5173, China's largest platform for buying and selling in-game virtual items, added up to more than $24,000 that week.
And that wasn't a particularly surprising or extraordinary week. Looking back over the past year, the top deals for game items on 5173 have hit similar heights almost every week. At lot of these items come from DNF, which isn't a huge surprise given that it's the second most popular PC game in China. Of course, the average gamer isn't spending thousands of dollars on digital armor, but sellers on 5173 offer plenty of cheaper items, too, and many Chinese gamers do purchase them. Read more...
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