How Apple's Long Product Delay Is Shaking Up Businesses

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When the original iPhone was released in 2007, Greg Packer waited on the street for more than 100 hours to ensure that he would be the first in line to get it at Apple's flagship store in New York. Since then, Packer has been at or near the front of the line for at least one Apple launch each year, and he has typically received sponsorship deals from gadget resale sites for doing so.


This year, however, there have been no Apple frenzies for Packer to join, and no sponsors calling for him to wait in line. Apple hasn't held a major product launch event since October, when it unveiled the iPad Mini. Although Apple introduced some new MacBooks and teased software updates at its developers conference in June, the Cupertino, Calif. company has yet to release the kind of new product that motivates customers to flock to the nearest Apple store, and wait in a line that stretches around the block Read more...


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