In the last couple of years, Apple has been either the first or the second most valuable brand in the world, depending who you believe
Now, we can chalk one up for the first camp: According to Interbrand's 2013 global brand rankings, Apple has overtaken Coca Cola to become the world's most valuable brand, with its value estimated at a whopping $98.3 billion
Apple's rise through the rankings has truly been meteoric: In 2011, the company sat at eight place with an estimated $33 billion brand value
More about Google, Microsoft, Apple, Brand, and Ibm
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