Most billboard messages are designed for the masses. Not these.
Over the summer, Mini bought some electronic billboards in London that projected specialized messages to its drivers. The ads, activated by human spotters with iPads, offered compliments to drivers ("You da man!") and took photos of them in their cars, which were displayed on billboards further down the road
Some messages even directed drivers to pull over nearby for treats, car washes and flowers to bring home to their significant others (or, in one case, to a guy's mum.) Read more...
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