Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created equal: According to a new survey, there are several different shopper "personas," each with its own budget, spending plans and shopping preferences.
Vision Critical, a market research and technology firm, recently released a survey in which it defines four major Black Friday shopper personas: the Modern-Day Coupon Queen, the Millennial Generation Shopper, the Mobile Tech Embracer and the Single Cyber Male. The differences among these personas are particularly important for businesses planning holiday marketing campaigns. Read more...
More about Advertising, Marketing, Holiday Shopping, Online Holiday Shopping Season, and Business
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