Just 11% of Holiday Shopping Happens on Black Friday

Shopping

Black Friday may feel like the granddaddy of holiday shopping, but you may be surprised to learn just 11% of purchases are made the day after Thanksgiving.


Cyber Monday is even less popular; just 6% of holiday shopping takes place then.



Statista's chart, below, shows when people do the majority of their shopping


December is by far the most popular time, with roughly one-third of Americans reporting to do their shopping then. Six percent of shopping is done before October and 5% is done in January.


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