Study: 1/3 of Women in U.S. Use Pinterest

Pinterest's popularity in the United States has surged in the last year, particularly among women, according to a new study.

The social bookmarking service is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts Pinterest slightly ahead of Twitter and Instagram, though all three are well behind Facebook.

See also: Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously Read more...

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