Top Mobile Marketers Team Up To Push A New Specification For Cross-Linking Apps

A new specification for mobile deep linking – a technology that lets apps work more like the web by supporting links that can move users from app to app – is being introduced today, along with a series of best practices. The project, called MobileDeeplinking.org, has the support of several well-known mobile technology companies, including Criteo, TapCommerce, and ActionX, as well as… Read More

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