Twitter just went on a small buying binge to bolster its social TV efforts outside the United States.
The social networking company acquired Mesagraph, a French startup, and SecondSync, a UK startup, both of which track social TV analytics. Terms of the deals were not immediately disclosed.
Both startups noted in blog posts that their teams will help advertisers and broadcasters take advantage of conversations around television content on Twitter.
"As part of Twitter, we will be working closely with TV networks, agencies, advertisers, producers and integrators to help those partners make the most out of Twitter," the Mesagraph team wrote in a blog post Read more...
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