The maker of Jack Daniel's pushed a state law that would make it more difficult for other companies to call their product "Tennessee whiskey." The distiller, owned by Brown-Forman, pushed through a bill stating that the name only can be used if the drink is 51 percent corn fermented mash, aged in new barrels of charred oak, filtered through maple charcoal and at least 40 percent alcohol. Diageo, which makes the state's No. 2 whiskey George Dickel, opposes the rule. Establishing the pro-Jack Daniel's definition amounts to "effectively reversing the flexibility that has been enjoyed for more than 130 years by Tennessee whiskey distillers," said Guy Smith, Diageo executive vice president for North America.
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