Maybe we need to have a little talk, Japanese office workers, because this hard-partying, drink-‘til-you-drop philosophy of yours seems to have gotten out of hand.
That’s the intervention-style message, anyway, from a series of public service announcements backed by a popular nightclub chain in Tokyo. But the ads fall squarely on the tough love end of the spectrum by using photos taken of drunken “salarymen,” as white-collar businessmen are often called, passed out in public places.
“Armed with white duct tape, printed headlines, logos and a call to action, we turned every sleeping drunk into an anti-drinking billboard,” according the video above that accompanies the campaign. Read more...
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