Twitter is expanding the use of its app-install ads globally and has introduced a new pricing model for advertisers in which they won't pay unless someone clicks on one of the ads.
The move, which Twitter announced on a blog post on Monday, is an expansion of a program the company introduced in April with Spotify, Kabam, Deezer and HotelTonight. Such ads beckon consumers to click through to download an app. For instance, a Sponsored Tweet for Spotify might send an iPhone user to the App Store.
The ads are targeted by interest, keywords, gender, language, geography and the type of device used, among other factors Read more...
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