Few companies are enjoying the World Cup more than Facebook
The social network announced on Monday that the World Cup has generated more than one billion interactions on the site, making it the largest event — sports or otherwise — in Facebook history
Those interactions, which include Likes, comments and posts on the platform, were generated by 220 million Facebook users. Despite the tournament's popularity, that's still only 17% of the Facebook's total user base
The World Cup has dwarfed other popular Facebook moments from the past year. Despite multiple weeks of conversation, the Winter Olympics in Sochi generated just 120 million interactions from 45 million people. The Super Bowl generated 185 million interactions from 50 million people Read more...
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