Advertising Turns to Tech to Engage Consumers

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Premium cable network Showtime recently launched a tactile, mobile ad to hype the return of its award-winning spy thriller, Homeland. The technology — never before used as a TV promotion — makes an Android phone vibrate 60 times during the preview’s most dramatic moments.


Marriott Hotels has given people a peek at Hawaii and the U.K. via a "4D" experience called The Teleporter. Consumers step into a phone booth-like structure wearing an Oculus Rift headset, and feel as if they've been dropped into the middle of a beach vacation or a bustling day in downtown London.


The Sun Alarm app from Nivea will wake users only if there's a great beach day in the making. The skin care brand's detachable bracelet, found in a magazine ad, will let parents keep track of their kids at the seaside. Read more...


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