Imagine for a moment a pristinely wrapped Tiffany & Co. package: The company's signature robin's egg blue, the tantalizing, perfectly tied white ribbon, the iconic logo delicately printed atop. It's the epitome of class, elegance and sophistication.
Even without peeking at the glittering contents inside, a mere glimpse at Tiffany's superb packaging is enough to elicit emotions ranging from excitement to envy. How does envisioning this package make you feel? Would the impact be the same if the box was, say, bright orange?
Tiffany's, explains Christian Vizcaino, CEO of Shipster, is a company that has mastered one of the key components of sophisticated design: Consistency. So what else goes into designing elegance? There are a number of elements designers must take into account when working with luxury brands, creating websites that exude modernity and building brand identities for high-end clients. We've talked to experts, artists and designers about the components of "sophisticated" design that separate magnificent from mediocre. Read more...
More about Design, Font, Dev Design, and Supported
Comments
Post a Comment