Although there was no shortage of in-store mayhem this Black Friday, shoppers are increasingly opting to take advantage of the major discounts online—and on their phones— new reports show.
Black Friday online sales broke new records this year, according to new data from IBM, with mobile traffic outpacing PC traffic for the first time ever leading up to Black Friday.
Analyzing customer transaction data, IBM found that on Thanksgiving day, browsing on smartphones and tablets accounted for 52.1% of all online traffic, and online sales that day were up 14.3% compared to 2013. Read more...
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