Facebook unveiled a new promotions policy on Tuesday, updating guidelines for businesses that run contests and sweepstakes.
The update is designed to help business create and manage promotions on Facebook. Among the amendments: The social-network giant no longer requires promotions to be exclusively administered through apps; now, they're allowed to be administered on Pages, as well.
In an official blog post, Facebook explains that businesses can collect contest entries by having users message the Page, post on the Page or like and comment on a Page post." Read more...
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